APO Group wins SABRE Gold and further international awards in the first half of 2026
Global industry recognition reinforces APO Group’s position as Africa’s leading communications consultancy
The Gold SABRE was awarded for APO Group’s campaign for GITEX Africa Morocco 2025. The campaign generated more than 3,600 media placements across African and international outlets and strengthened Morocco’s positioning as a leading emerging technology hub. The Africa SABRE Awards are judged by senior communications professionals from across the world and are widely regarded as the highest standard of peer recognition in the industry.
Awards matter to us only when they reflect client outcomes
APO Group also received a Gold Stevie Award for Most Innovative Public Relations Agency of the Year. The Stevie judges cited campaigns delivering over USD 1.2 billion in PR value and more than 1,500 media features. Two Global Brand Awards recognised APO Group’s integrated communications approach and its results for the Global Africa Business Initiative. The World Business Outlook Awards named APO Group South Africa’s top public relations and media consultancy for the third consecutive year.
In addition, APO Group’s campaigns for GITEX Africa Morocco 2025 and the Basketball Africa League were shortlisted for international industry awards during the first half of 2026, further recognising the consultancy’s work across the continent.
Together, these distinctions reflect a consistent pattern: independent global judges have repeatedly confirmed that APO Group delivers measurable results in African markets, not presence alone.
« Awards matter to us only when they reflect client outcomes, » said Bas Wijne, CEO of APO Group. « A SABRE Gold is judged on placements, reach, and business impact, not on the quality of the entry. That is the standard we hold ourselves to, and it is the standard any organisation appointing a communications partner in Africa should demand. »
APO Group’s model combines senior advisory with on-the-ground execution and guaranteed visibility through Africa Newsroom, its owned newswire, which distributes to more than 250 Africa-focused platforms and connects organisations with 450,000+ journalists, analysts, investors, and policymakers worldwide. That structure gives clients one accountable partner and verified reach across all 54 markets in which APO Group operates.
Distributed by APO Group on behalf of APO Group.
About APO Group:
Founded in 2007 by Nicolas Pompigne-Mognard, APO Group is the communications consultancy built for performance – combining strategic advisory, on-the-ground execution, and guaranteed visibility across all 54 African markets. Its owned newswire, Africa Newsroom, secures placement on 250+ Africa-focused news sites, connecting organisations directly with 450,000+ journalists, analysts, investors, and policymakers worldwide.
Recognised internationally for communications excellence, including SABRE, Davos Communications, and World Business Outlook distinctions, APO Group partners with global and African organisations for whom the continent is a strategic priority. Clients include the African Development Bank Group, Africa CDC, Afreximbank, NFL, Nestlé, Emirates, Canon, Western Union, GITEX Global, and Cassava Technologies.
